waiting

In 2014, Burger King ditched its 40-year-old slogan, “Have It Your Way” for the more personal “Be Your Way.” A BK management official noted in an interview that the former slogan focused only on the food purchase, while the new one is about connecting with a person’s greater lifestyle. In a world where we’ve been conditioned to have everything instantly—our way, right away—little room is left for what’s often the hardest part . . . waiting. Waiting in line, waiting for test results, waiting in traffic, waiting for an appointment, or a spouse . . . can make us restless,…